All Parnassah4U courses are designed to meet the unique religious needs of the Ultra-Orthodox Community.

Course curriculum

    1. Facilitator

    1. Introduction to Value Proposition

    2. Value Proposition

    3. Branding

    4. Establishing Your Online Social Presence and Identity

    5. Marketing Strategies

    6. Pricing

    7. Wrap Up

    1. Developing Your Marketing Plan

    2. Market Assessment

    3. Market Segmentation

    4. Target Market

    5. Positioning

    6. Wrap Up

    1. Your Ideal Customer and Sales Strategies

    2. Customer Acquisition

    3. Identify Your Ideal Customers

    4. Refine Your Revenue Model

    5. Customer Journey

    6. Customer Acquisition Tools

    7. Communication With Your Customers

    8. Customer Feedback and Tracking Business Metrics

    9. Wrap Up

    10. Podcast #2: The Sales Cycle

    1. Introduction to Business Management

    2. Basic Legal Concepts

    3. Hiring and Firing

    4. Accountability and Employee Metrics

    5. Technologies for Small Businesses

    6. Wrap Up

  • Start Any Time
  • Learn at Your Own Pace
  • ~ 2 Hours per Module

FAQ

  • Pre-Requisites

    A basic understanding of business principles, including but not limited to market analysis, product/service innovation, business model development, and marketing strategies. Familiarity with the concept of a business plan and its importance in the entrepreneurial journey.

  • Technical Requirements

    A reliable computer or laptop with internet access to conduct market research, utilize business planning tools, and access entrepreneurial resources.

  • Software Requirements

    A web browser updated to the latest version for accessing online business platforms and research databases. Office software suite for creating business documents, presentations, and spreadsheets.

Instructor(s)

Matthew Smilor

Matthew Smilor serves as the Director of the Arnold Center for Entrepreneurship at Stephen F. Austin State University, spearheading initiatives to foster entrepreneurship within the university and the broader region. With a keen focus on teaching, program management, and business development, Matthew is dedicated to advancing the practice of entrepreneurship.

Drawing on his expertise in entrepreneurial ventures that prioritize both profit and purpose, Matthew has played integral roles in the growth and success of numerous businesses and startups. His proficiency spans multiple industries, including telecommunications, hospitality, and insurance, where he has optimized operations, facilitated projects, and streamlined processes to drive revenue growth and minimize expenditures.

Matthew excels as an operational leader, adept at planning, directing, and administering diverse activities. His track record includes recruiting and training key personnel, analyzing data to enhance value, and executing successful organizational initiatives. As a mentor and consultant, he has collaborated with senior executives, implemented comprehensive programs, and secured funding for various initiatives.

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