Pricing

We offer both single payment options and installment plans to accommodate your financial needs.

Course curriculum

    1. Putting Generative AI to Work

    2. Podcast #2

    3. Initial Idea Exploration

    4. Competitive Analysis

    5. Transforming Ideas With AI

    6. Product or Service Development Planning

    7. Detailed Stage Planning Using AI

    8. Risk Management and Contingency Planning

    9. Testing and Validation

    10. Module 2 Wrap Up

    11. Assignment #1: Competitor Analysis Worksheet

    1. Introduction to Brand Identity Using Generative AI

    2. Podcast #3

    3. Integrating LLM's in Brand Strategy

    4. Crafting Your Brand Strategy

    5. Customer Personas

    6. Brainstorming and Selecting a Business Name

    7. Creating a Vision and Mission Statement

    8. Creating a Brand With AI

    9. Module 3 Wrap Up

    1. Introduction to Business Plan Components

    2. Executive Summary

    3. Company Description

    4. Market Analysis

    5. Organization and Management

    6. Service or Product Line

    7. Marketing and Sales Strategy

    8. Funding Request

    9. Financial Projections

    10. Module 4 Wrap Up

    11. Assignment #2: Using AI to Improve Your Business

    1. Leveraging AI for Smart Business Funding and Legal Foundations

    2. Legal Considerations and Structures

    3. Intellectual Property and Contractual Agreements

    4. Funding and Financial Planning

    5. Creating a Pitch Deck

    6. Course Wrap Up

    7. Final Knowledge Check

About this course

  • Start Any Time
  • Learn at Your Own Pace

Instructor(s)

Matthew Smilor

Matthew Smilor serves as the Director of the Arnold Center for Entrepreneurship at Stephen F. Austin State University, spearheading initiatives to foster entrepreneurship within the university and the broader region. With a keen focus on teaching, program management, and business development, Matthew is dedicated to advancing the practice of entrepreneurship.

Drawing on his expertise in entrepreneurial ventures that prioritize both profit and purpose, Matthew has played integral roles in the growth and success of numerous businesses and startups. His proficiency spans multiple industries, including telecommunications, hospitality, and insurance, where he has optimized operations, facilitated projects, and streamlined processes to drive revenue growth and minimize expenditures.

Matthew excels as an operational leader, adept at planning, directing, and administering diverse activities. His track record includes recruiting and training key personnel, analyzing data to enhance value, and executing successful organizational initiatives. As a mentor and consultant, he has collaborated with senior executives, implemented comprehensive programs, and secured funding for various initiatives.

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