The Successful Entrepreneur

This immersive program is meticulously crafted for visionary entrepreneurs. In this course you will learn to strategically integrate AI through marketing tools, financial forecasting, operations optimization, and customer engagement practices.

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Course curriculum

1. Facilitator
1. Introduction
2. Value Proposition
3. Branding
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4. Establishing Your Online Social Presence and Identity
5. Marketing Strategies
6. Pricing
7. Key Takeaways
8. Module 2 Glossary
1. Introduction
2. Market Assessment
3. Market Segmentation
4. Target Market
5. Positioning
6. Key Takeaways
7. Module 3 Glossary
1. Introduction
2. Customer Acquisition
3. Identify Your Ideal Customers
4. Refine Your Revenue Model
5. Customer Journey
6. Customer Acquisition Skills
7. Communication With Your Customers
8. Measure and Improve Strategy
9. Module 4 Glossary
10. Key Takeaways
1. Introduction
2. Accountability
3. Metrics and Key Performance Indicators: KPI's
4. Hiring and Firing
5. Basic Legal Concepts
6. Key Takeaways
1. Introduction
2. Technologies for Small Businesses
3. Assignment 1 Overview
4. Assignment 1 Submission
5. Key Takeaways
6. Module 6 Glossary
1. Introduction
2. Competitive Advantage
3. Examples of Advantage Strategies
4. Porter's Five Forces
5. Key Takeaways
6. Module 7 Glossary
1. Introduction
2. Enlisting Others
3. Maintaining Your Network
4. Tips for Networking
5. The Finkel Conversational Grid
6. Key Takeaways
7. Module 8 Glossary
1. Introduction
2. Generative AI Simplified
3. Understanding Natural Language Processing (NLP)
4. Different Models: ChatGPT vs. Claude
5. Model Training
6. Getting Started with ChatGPT and Claude
7. Understand How to Talk to AI
8. The SCRIBE Method
9. Introduction to TutorBot
10. Key Takeaways
11. Module 9 Glossary
1. Introduction
2. Initial Idea Exploration
3. Competitive Analysis
4. Idea Refinement
5. Transforming Ideas with AI
6. Product or Service Development Planning
7. Detailed Stage Planning
8. Risk Management and Contingency Planning
9. Testing and Validation
10. Key Takeaways
11. Module 10 Glossary
1. Introduction
2. Integrating LLM's in Brand Strategy
3. Developing a Brand Strategy
4. Mapping Your Intended Audience with AI
5. Brainstorming and Selecting a Business Name
6. Creating a Vision and Mission Statement
7. Creating a Brand With AI
8. Key Takeaways
9. Module 11 Glossary
1. Introduction
2. Introduction to Business Plan Components
3. Executive Summary
4. Company Description
5. Market Analysis
6. Organization and Management
7. Service or Product Line
8. Marketing and Sales Strategy
9. Funding Request
10. Financial Projections
11. Appendix
12. Assignment 2 Overview
13. Assignment 2 Submission
14. Module 12 Glossary
1. Introduction
2. Legal Considerations and Structures
3. Intellectual Property and Contractual Agreements
4. Funding and Financial Planning
5. Creating a Pitch Deck
6. Module 13 Glossary
7. Knowledge Check

Start Any Time
Learn at Your Own Pace
~ 2 Hours per Module

FAQ

Pre-Requisites

A basic understanding of business principles, including but not limited to market analysis, product/service innovation, business model development, and marketing strategies. Familiarity with the concept of a business plan and its importance in the entrepreneurial journey.
Technical Requirements

A reliable computer or laptop with internet access to conduct market research, utilize business planning tools, and access entrepreneurial resources.
Software Requirements

A web browser updated to the latest version for accessing online business platforms and research databases. Office software suite for creating business documents, presentations, and spreadsheets.

Additional products

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Instructor(s)

Matthew Smilor

[email protected]

Matthew Smilor serves as the Director of the Arnold Center for Entrepreneurship at Stephen F. Austin State University, spearheading initiatives to foster entrepreneurship within the university and the broader region. With a keen focus on teaching, program management, and business development, Matthew is dedicated to advancing the practice of entrepreneurship.

Drawing on his expertise in entrepreneurial ventures that prioritize both profit and purpose, Matthew has played integral roles in the growth and success of numerous businesses and startups. His proficiency spans multiple industries, including telecommunications, hospitality, and insurance, where he has optimized operations, facilitated projects, and streamlined processes to drive revenue growth and minimize expenditures.

Matthew excels as an operational leader, adept at planning, directing, and administering diverse activities. His track record includes recruiting and training key personnel, analyzing data to enhance value, and executing successful organizational initiatives. As a mentor and consultant, he has collaborated with senior executives, implemented comprehensive programs, and secured funding for various initiatives.

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