Facilitator
Introduction to Value Proposition
Value Proposition
Branding
Establishing Your Online Social Presence and Identity
Marketing Strategies
Pricing
Wrap Up
Developing Your Marketing Plan
Market Assessment
Market Segmentation
Target Market
Positioning
Wrap Up
Your Ideal Customer and Sales Strategies
Customer Acquisition
Identify Your Ideal Customers
Refine Your Revenue Model
Customer Journey
Customer Acquisition Tools
Communication With Your Customers
Customer Feedback and Tracking Business Metrics
Wrap Up
Introduction to Business Management
Basic Legal Concepts
Hiring and Firing
Accountability and Employee Metrics
Technologies for Small Businesses
Wrap Up
A basic understanding of business principles, including but not limited to market analysis, product/service innovation, business model development, and marketing strategies. Familiarity with the concept of a business plan and its importance in the entrepreneurial journey.
A reliable computer or laptop with internet access to conduct market research, utilize business planning tools, and access entrepreneurial resources.
A web browser updated to the latest version for accessing online business platforms and research databases. Office software suite for creating business documents, presentations, and spreadsheets.
Learn to leverage ChatGPT's Code Interpreter for financial management. Generate analytics, enhancing your ability to analyze data, optimize financial strategies, and make informed decisions using advanced AI tools.
$1,300
Gain the knowledge to incorporate AI into your organizational strategies. This course covers AI fundamentals, implementation tactics, and strategic planning to enhance business operations and growth.
$1,250
Equip yourself with the skills to lead projects to success. This program covers project concepts, methodologies, tools, risk management, resource allocation, and stakeholder communication for effective management.
$900
Matthew Smilor serves as the Director of the Arnold Center for Entrepreneurship at Stephen F. Austin State University, spearheading initiatives to foster entrepreneurship within the university and the broader region. With a keen focus on teaching, program management, and business development, Matthew is dedicated to advancing the practice of entrepreneurship.
Drawing on his expertise in entrepreneurial ventures that prioritize both profit and purpose, Matthew has played integral roles in the growth and success of numerous businesses and startups. His proficiency spans multiple industries, including telecommunications, hospitality, and insurance, where he has optimized operations, facilitated projects, and streamlined processes to drive revenue growth and minimize expenditures.
Matthew excels as an operational leader, adept at planning, directing, and administering diverse activities. His track record includes recruiting and training key personnel, analyzing data to enhance value, and executing successful organizational initiatives. As a mentor and consultant, he has collaborated with senior executives, implemented comprehensive programs, and secured funding for various initiatives.
