AI for Marketing
This course covers key AI applications in marketing, including data analysis, customer segmentation, personalized campaigns, and automation. Learn to leverage AI tools to revolutionize your marketing efforts and drive results.
Course curriculum
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Facilitator
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Learning Objectives
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AI in Market Research
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Using an LLM
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AI in Summarizing and Interpreting Reports and Data
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Structured and Unstructured Data
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Conclusions and Takeaways
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Check Your Understanding
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Learning Objectives
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Audience Identification and Building Personas
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Constructing Detailed Consumer Personas with AI
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Integrating AI in Market Segmentation and Targeting
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Creating Sequential Content for Personas
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Building a Sequential Content Plan with AI
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Leveraging AI for Content Customization
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Measuring and Optimizing Sequential Content
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Ethical and Practical Considerations
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Conclusions and Takeaways
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Check Your Understanding
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Learning Objectives
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What Is a Marketing Funnel?
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AI for Brand Creation or Enhancement
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Refining Mission and Vision with AI
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Enhancing Brand Values and Personality
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AI in Enhancing Customer Loyalty
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Launching an Agile Pilot Program
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Predicting and Reducing Customer Churn with AI
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Conclusions and Takeaways
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Check Your Understanding
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Learning Objectives
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AI-Powered Content Generation
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Refining AI-Generative Content for Brand Alignment
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AI in SEO and Web Content Optimization
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Personalization in Marketing with AI
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Conclusions and Takeaways
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Check Your Understanding
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- Start Any Time
- Learn at Your Own Pace
- ~3 Hours per Module
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Instructor(s)
Joseph Rosenbaum
Chief Learning Officer
[email protected]
Joseph is the Chief Learning Officer for Synthminds AI. Joseph has spent his career as a STEM and Adult Educator, running the BoSTEM Initiative at United Way for 6 years, prior to developing and running AI courses for Synthminds and YU Global.