Mastering the Art of Sales
This certificate equips you with essential skills, strategies, and knowledge to excel in the field of sales. Learn prospecting, closing techniques, relationship building, and negotiation skills to achieve sales success.
Facilitator
Introduction & Overview
FREE PREVIEWWhat Is Sales?
FREE PREVIEWDistinguishing Inbound vs. Outbound Sales
FREE PREVIEWCore Sales Concepts for Beginners
FREE PREVIEWTraits of a Successful Salesperson in Outbound Sales
FREE PREVIEWIntroductory Overview of Spin Selling
FREE PREVIEWGoal Setting and Success Metrics in Outbound Sales
FREE PREVIEWModule 1 Wrap-up
FREE PREVIEWModule 1 Glossary
Introduction & Overview
Understanding Your Market and Customers
Crafting Your Sales Pitch for Outbound Success
Essential Tools for Outbound Sales
Building a Tailored Outbound Sales Strategy
Module 2 Wrap-up
Introduction & Overview
The Art and Science of Prospecting
Prospecting Methodology
Developing a Prospecting Plan
Best Practices for Managing and Nurturing Leads
The Sales Funnel
Module 3 Wrap-up
Module 3 Glossary
Introduction & Overview
Overview of the Sales Cycle
Sales Cycle: Stage 1
Sales Cycle: Stage 2
Sales Cycle: Stage 3
Sales Cycle: Stage 4
Techniques for Effective Opening Statements
Understanding the Importance of Personalization
Brevity and Asking Questions in Sales
Examples and Variations of Impactful Opening Statements
Module 4 Wrap-up
Assignment 1
Assignment 1 Submission
Module 4 Glossary
Introduction & Overview
Introduction to Spin Selling: Situation and Problem Questions
Mastering Effective Listening and Probing Techniques
Crafting Situation Questions for B2B and B2C Sales
Identifying Client Challenges with Problem Questions
Practice Scenarios for Crafting Problem Questions
Module 5 Wrap-up
Module 5 Glossary
Basic experience in sales roles, understanding of sales processes, techniques, and the sales cycle. Familiarity with customer relationship management and the consultative sales approach.
A computer or laptop (Windows, Mac, Linux) with reliable internet access to stream sales training videos, and participate in online discussions.
An updated web browser (Chrome, Firefox, Safari, or Edge) for accessing online sales platforms and resources. Basic office software to draft sales proposals, presentations, and reports.
This certificate program is designed specifically for professionals in the business and finance sector who aim to expand their skill set in data analytics and visualization.
This immersive program is meticulously crafted for visionary entrepreneurs. In this course you will learn to strategically integrate AI through marketing tools, financial forecasting, operations optimization, and customer engagement practices.
Matthew Smilor serves as the Director of the Arnold Center for Entrepreneurship at Stephen F. Austin State University, spearheading initiatives to foster entrepreneurship within the university and the broader region. With a keen focus on teaching, program management, and business development, Matthew is dedicated to advancing the practice of entrepreneurship.
Drawing on his expertise in entrepreneurial ventures that prioritize both profit and purpose, Matthew has played integral roles in the growth and success of numerous businesses and startups. His proficiency spans multiple industries, including telecommunications, hospitality, and insurance, where he has optimized operations, facilitated projects, and streamlined processes to drive revenue growth and minimize expenditures.
Matthew excels as an operational leader, adept at planning, directing, and administering diverse activities. His track record includes recruiting and training key personnel, analyzing data to enhance value, and executing successful organizational initiatives. As a mentor and consultant, he has collaborated with senior executives, implemented comprehensive programs, and secured funding for various initiatives.